When the website is viewed on a phone, or even in a narrower browser window, the layout does not adapt to the available screen:

• The navigation is cut off midway through the menu. Of the six main items, only “Home”, “About Us” and part of “Treatments” remain visible. Everything after that, including Contact Us, sits outside the screen and cannot be reached.
• Page content extends beyond the right edge of the screen, without reflowing or allowing the visitor to scroll across to it.
• The header, logo and social links take up most of the first screen before the visitor reaches any meaningful content.
• There is no mobile navigation, responsive layout or effective handling for smaller screens.

A patient visiting on a phone cannot reach the contact page. Industry figures place mobile dental searches above 60%, so this may prevent the majority of prospective patients from navigating the website properly.

The website states that the practice is open Monday to Friday from 8.30am until 5.00pm, with no mention of a lunch closure. Both the Google Business Profile and MyNextDentist publish different hours.

The two independently maintained listings agree with each other but not with the website. As a result, patients may be given the wrong opening times, including no warning of the midday closure.

The practice has 156 Google reviews with an average rating of 4.6 out of 5, yet the website neither displays the rating nor links visitors to the reviews.

Instead, the website contains approximately 109 testimonials credited only to initials, such as “R. Hudson” and “K. Garbut”, while some have no attribution at all. They include no source, date or way for a visitor to verify them.

Because these quotes have no identifiable source or review markup, they provide little search value and cannot be recognised by Google as verified reviews. The practice therefore has a strong rating, but the website does not make use of it.

The website links to a privacy policy on dental-focus.com rather than on the practice’s own domain. The document appears to be a shared template, and its data controller clause reads:

Both sets of brackets are empty. For a healthcare provider handling patient and medical information, the policy should clearly identify the organisation responsible for that data under UK GDPR.

The privacy policy directs visitors to a separate cookie policy, but the link opens an empty page with no policy content.

The website does not publish any terms and conditions or terms of use.

The enquiry form collects names, postal addresses, telephone numbers, email addresses and free-text health information, but no published terms explain the basis on which those details are collected.

The website provides a general contact form rather than an appointment system. Patients cannot choose a treatment, preferred day or preferred time, and the form asks for a full postal address simply to request a callback.

The full 2026 private fee guide is available, which is a genuine strength and worth retaining in any replacement website.

However, it is placed two levels below “About Us” and displayed as a dense table that is not readable on a phone. As cost is one of the first questions many private patients ask, this information should be much easier to find and understand.

The website presents the business as three clinics. Publicly available records suggest that only the Peterborough practice remains part of it:

Both addresses continue to appear on the website and within its structured data, which is the information search engines read. A patient searching for a dentist in Northampton or Lincoln may therefore be directed to this website and then on to a practice the business no longer operates.

The Peterborough address and telephone number are the only ones that appear in the visible page content. The other two are present in the structured data alone, so they are working in search results while being invisible to anyone reading the site.

There is also conflicting information within the website itself. The About page refers to “two existing practices in Yaxley and Hampton Hargate, Peterborough”, which matches neither the structured data nor the clinic names presented elsewhere.

This finding is based on public records rather than on information from the practice, and is raised as a question rather than a statement. If the position has changed, the website has not been updated to reflect it.

Support for nervous patients—including DVD glasses, music and controlled sedation—is mentioned only once, within a paragraph on the About page.

Dental anxiety is one of the main reasons people postpone treatment. The support already offered by the practice is therefore a valuable strength, but it is currently presented as a minor detail rather than a clear reassurance.

Children’s check-ups are £18 for ages three to five, £25 from age five upwards, and free for children under three when their parents are registered patients.

This is a strong offer for families, but it appears only within a block of text on an internal page and can easily be missed.

The website has no dedicated FAQ section. Common questions about first appointments, nervous patients, children, payment plans, pain and appointment availability are not answered in one clear, easy-to-find place.

Well-structured question-and-answer content can also improve the likelihood of appearing within Google’s search-result answer features.

The website provides no clear keyboard focus indicators, screen-reader labels or support for visitors who prefer reduced motion. As a healthcare provider, the practice should ensure that its online services are accessible in line with its duties under the Equality Act 2010.

The website loads jQuery, a third-party navigation script dating from the mid-2000s and a tag-manager container. Together with the fixed-width layout, this adds weight and affects performance on mobile connections.

Google uses page experience and Core Web Vitals as search signals, so speed affects both the visitor experience and the website’s ability to perform in search. The current Google PageSpeed scores are shown below.